TRECONDI® – Made for More

Diversity as therapy

Haematopoietic stem cells are the origin of our blood system. They are part of a highly complex process where the slightest dysfunction can have grave consequences. If they are out of equilibrium, precise therapy is crucial.

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Every nuance counts in the conditioning regimen before a stem cell transplant. With TRECONDI, there is an active ingredient that combines high effectiveness with low toxicity – to unlock new perspectives.

The aim was to establish TRECONDI® as the therapy of choice across Europe in line with RX requirements. The strategic insight was made into a claim: MADE FOR MORE. More options for different patient categories. More perspectives. More life.

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The guiding visual idea translates this variety into the imagery of a kaleidoscope. Visuals in intensive colours and multifaceted perspectives symbolise the spectrum of indications and patients. The campaign combines scientific substance with emotional strength, and positions TRECONDI® clearly within the competitive landscape.