Dr. Schär Gutsense: patient journey and disease awareness

Our disease awareness campaign in collaborationwith Dr. Schär.

Coeliac disease is as varied and individual as the symptoms of this autoimmune disease are. This not only makes it difficult to identify, but also results in a high undetected case rate of 80–90%. If these cases go untreated, they can cause chronic damage to the mucosa of the small intestine.

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It was and is important that awareness of coeliac is raised to detect as many cases as possible. Yet how can that be done with people who have entirely different lifestyles and encounter a very wide variety of communication touch points?

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With a platform that connects those affected with the right supporters and offers sound information.

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The online platform Gutsense has offered extensive information about intestinal health since November 2022. In cooperation with medical experts in the fields of gastroenterology, general practice and nutrition, high-quality content tailor-made for the needs of the various personas was created. Topics and tips, educational videos and a wiki for fast access to in-depth knowledge – the platform helps the people with the disease to understand their symptoms better, supports them on the journey to the right diagnosis and guides them after that.