100% healthcare.
For over 90 years.
Every day, the aim behind our work is to push the limits of healthcare communications to achieve its full possibilities. This has not only taught us a great deal, but moreover influenced and shaped us and made us into the WEFRA we are today. Our aim will remain the same even in future so that we stay the reliable partner you want us to be.
Working for more than 150 healthcare businesses
With collaboration lasting over 13 years on average and a satisfaction rate of 88%. These are just some of the excellent reasons why we are Germany’s leading agency in the healthcare sector.
Key milestones in our agency’s history
From our origins till today: a look at the most important steps in our development.
1933
WEFRA is formed
Gunther Toepfer opens ‘Frankfurt Advertising Agency’ (Werbeagentur Frankfurt or WEFRA for short) on Kaiserstrasse 5 in Frankfurt am Main.
1946
The Haack family takes over
Rudolf Haack joins WEFRA.
1966
Second-generation family management
Dieter Haack joins WEFRA.
1974
WEFRA Haus is built and LA-MED co-founded
Dieter Haack is a founding member of the LA-MED association.
Dieter Haack build the first WEFRA Haus in the south of Frankfurt surrounded by nature and yet close to Frankfurt Airport.
1995
Third generation of the Haack family, MKK Verlag is founded
Matthias Haack joins WEFRA.
Ingrid and Ariane Haack take over the leadership of publishing company MKK Verlag, whose name stands for medicine, art and conferences.
1999
Ariane Haack-Kurz and Matthias Haack become shareholders
2001 - 2005
WEFRA reinvents itself
New subsidiaries are created:
WEFRA PR, WEFRA Classic, WEFRA Media, WEFRA Consult, WEFRA Publishing
2011
Expansion, and WEFRA Mediaplus is started
WEFRA Media reinforces and expands its B2C and digital media businesses. To that end, WEFRA and the Serviceplan Group start WEFRA Mediaplus as a joint venture.
2017
New build: ‘Working in the Forest 2.0’
New space for ideas: WEFRA inaugurates its new extension, creating a modern environment for creative and efficient work.
2019
WEFRA becomes WEFRA LIFE
WEFRA is now WEFRA LIFE. The new name is an outcome of the realignment the agency embarked on.
On top of that, there is WEFRA LIFE INNOVATION HUB, the innovative centerpiece for visionary services, product ideas and platforms.
2022
The fourth generation now on board
Niklas Kurz becomes the Chief Operating Officer of WEFRA LIFE.
2023
WEFRA LIFE Group grows further
dk Life Science Communications, a leading PR agency and established name in healthcare marketing, becomes part of the group of companies.
2024
Acquisition of
Conseil Média Santé
Together with Mediaplus, WEFRA LIFE acquires Conseil Média Santé, a French healthcare media agency, and in doing so gives a determined boost to its international presence.
2024
Adrian Haack arrives at WEFRA LIFE – further internationalisation
Adrian Haack enters WEFRA LIFE to lead international business and continue the generational change.
The Mediaplus Group and WEFRA LIFE Group start WEFRA MEDIAPLUS GLOBAL HEALTH, their strong joint venture offering a unique, independent and global HCP media set-up for a key competitive edge.
2025
AI first, and Adrian Haack joins the management team
WEFRA LIFE pursues an even stronger digital alignment with an AI-first strategy. Adrian Haack additionally moves into the management team and supports the group’s ongoing development.
WEFRA LIFE today: strong values and clear attitudes
WEFRA LIFE today stands for clear attitudes, responsibility and innovation – for being the driving force in the healthcare market.
WEFRA’s key figures
90+
years of experience, four generations of leadership, there since 1933.
130+
satisfied clients in the pharmaceutical industry.
180+
experts attaining the best results for you.
250+
national and international awards for your success.
Our values
Knowledge
We transform knowledge into optimal solutions.
Collaboration
Positive exchange and appreciation are a must for a successful team.
Growth
We actively look for potential and are drivers of healthy growth.
Responsibility
We are responsible for our success and the success of our clients. We respect people and the environment.
Creativity
We are open to ideas and question things constructively. We veer off the conventional paths and find new perspectives.
Individuality
We espouse diversity and support our employees’ personalities. Having diversity in our teams and skill sets results in the best client relationships possible.
Sustainability
Not only the health of our fellow humans, but also the health and future of our planet are important matters for us.
We strive for sustainability and practise it every day.
SBTi-validated carbon reduction targets for 2030
Bronze EcoVadis award
CSR and sustainability commitment
Your first step to success
We look forward to your message and questions.
