medac metoject global portal – relaunch and campaign

Our campaign for the global launch of the optimisedmetoject®/metex® PEN from medac.

How can an optimised rheumatology self-injection pen be launched nationally and internationally in 60 countries – from the strategy and concept creation to the creation of content and the brand design as well as the seamless implementation?

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All while taking into account different regional and national requirements which have a crucial role in the success of a launch campaign. This spawned the idea of a flexible, modular campaign which used scalable assets and, with them, set new standards for the communication and launch of a new rheumatology product.

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In close collaboration with the medac marketing team, we developed an innovative campaign which included a specialist portal with modern 3D design and scrolly telling. The factors ensuring the campaign’s success included flexible modules for brand guidelines, scalable design assets,video content, 3D productions and a global website relaunch for over 60 countries.