Artificial intelligence.
Real experts.
How WEFRA integrates AI into healthcare communication right from the start and secures it with the “expert in the loop” principle.
AI is changing the way we act, think and communicate, and of course that also applies to healthcare brands. However, the decisive difference does not come from technology alone, but from the way it is used.
WEFRA LIFE integrates AI into strategy, creation and performance right from the start. Not as an isolated toolset, but as an integral part of the way we work. With a clear focus on pharmaceuticals, healthcare and regulated markets.
As a specialized healthcare agency, we combine data-based analysis with creative excellence and regulatory security. AI supports strategic decisions, sharpens creative quality and makes communication more measurable, scalable and relevant throughout the course of the project. These include:
- Intelligent market and creative analysis
- AI-powered content development
- Automated, compliance-tested workflows for creation
- Automatable, scalable, and improved data analysis and data cleanrooms
This is how AI is created that is used sensibly. For better strategies. For stronger creation. For measurable success in healthcare marketing.
How we use AI to make more possible for them right from the start
AI-Tool „Pharmamonitor“
Strategic analysis of Rx market spending and motives with automated recording for print ads and newsletters
WEFRA Briefing AI
Intelligent and strategically relevant briefings through AI support
AI-based neuroanalysis
Analysis of own and competition creatives as benchmarking
Generative AI for 3D, augumented and virual reality
Knowledge Graph
for market know-how and target group insights
Award-winning AI video generation
from TVC to training film. As a cartoon, or lifelike
Gen AI Character Developement
Unique (interactive) brand personalities instead of stock material
AI companions and chatbots
AI-based companions and chatbots for internal and external target groups
AI Focus groups
Campaigns/asset testing through AI focus groups based on target group personas
Compliance AI
Pharmacoviliation and HWG approved content
AI-based copy & visual automation
based on coordinated master texts and visuals, matching your tonality and CI
AI-Driven Data Intelligence
Automatable, scalable, and improved data analysis and data cleanrooms
Get to know your personal contact now
With our SPOC system, you can manage all these services from a single point of contact. Take the opportunity to talk to our experts. Let us find solutions together that are tailored to your needs.
