BIO-H-TIN® – For Hair Full of Wow

‘Rapunzel,let your hair down.’
‘No can do, I’m over 30.’

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What begins as a fairy tale is for many women a genuine concern. When a woman’s hair gets thinner, she often loses more than just volume. She loses part of her sense of self and attractiveness, too. A healthy body image starts at the hairline, and that is exactly what BIO-H-TIN Hair Essentials is aimed at. With balanced support for natural hair growth.

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The launch delivers a clear, encouraging message: ‘for hair full of wow’ – a message of confidence for women at a wide range of stages in life, from stress to hormonal changes.

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Brought to life visually with illustrations by Chrissy Lau, the campaign’s look was colourful and positive with high recognition value. The film, social media, print, POS and specialist communications were all seamlessly interwoven. An integrated campaign that grows market share just as much as it does quality of life.