Lift your campaign to a new level.
Comprehensive 360° media services, from strategy to advice and planning as well as media buying.
We offer you innovative, professional, 360° support on all relevant media channels, for all indications and specialist medical target audiences (B2B) and for end consumers (B2C) – with exclusive, efficiency-boosting media products from WEFRA LIFE MEDIA, WEFRA LIFE MEDIAPLUS and Healthy Programmatic!
Cemented success with strategy, advice and planning
Profit from tailor-made media strategies based on innovation, data-driven solutions, sound market knowledge and analysis as well as your individual objectives. Our experts give you comprehensive advice using our unique target audience insights and lift your campaign to a new level.Efficient media buying
Rely on optimised and efficient buying of print and digital ad space, on innovative and strong special ad formats and on social media. Thanks to our data- and insight-driven media planning, we make it possible for you to plan for your specialist medical target audience with maximum performance! Not only our exclusive bound publication insert programmes appeal to your target audience without waste, but also our post-login programmatic buying with Healthy Programmatic. Each displayed campaign helps the algorithm plan and buy for your future campaign with even more precision. We display more than 70 million ad impressions per year, and with each further one we learn even more – for the highest-precision targeting in healthcare media.WEFRA LIFE Exclusives – something you only get with us
Healthy Programmatic
Maximise the effectiveness and efficiency of your advertising in the healthcare market. Trust in our innovative technology and exclusive data to speak to your target audiences precisely and productively – in protected login areas and in the best environments, with exclusive and stimulating digital special formats as well as the best KPIs.
Bound publication insert programme
Increase your budget efficiency by up to 60% thanks to our unbeatable cost-effectiveness in ad placement.
Individual ad formats
In the digital domain, rely on exclusive and innovative ad formats such as HyperFocus® and other HCP video formats to ensure maximum attention, the best KPIs and the effect of your messages.
Pharmamonitor
Gain exclusive monitoring of competitors with deep, real-time insights into market trends and your competitors’ activities. Comprehensive data analyses and up-to-date market research give us a robust basis for optimising your marketing strategy together with you and developing strategically appropriate plans for your competitive environment.
Media dashboards
Real-time analyses of your campaign performance enable you to make well-founded decisions and act before others react, letting you adjust your strategy successfully. With a transparent display of the metrics and trends of your campaign and your competitors’ campaigns, updated on a daily basis, you will always keep track and be able to maximise the efficiency of your ads.
Readership studies
To appeal to your specialist target audiences in the fields of oncology, cardiology, diabetology and pneumology with more precision and individuality, rely on data-based marketing in the future with our exclusive penetration studies. They make your media planning more efficient, and you achieve greater penetration and effect – all on the same budget.
Contacts:
Sabine Richter
Management Board General Manager WEFRA LIFE MEDIA GmbH
Can Yildiz
Mangement Board General Manager Healthy Programmatic