CULTURE
The driving force in the healthcare market for over 90 years
WEFRA LIFE goes international with Medialplus Global Health Group
As a strong joint venture, the Mediaplus Group and WEFRA LIFE Group found the Medialplus Global Health Group. It offers a unique, independent, global HCP media setup for a decisive competitive advantage.
Adrian Haack joins WEFRA LIFE
As a driver of international business and continuing the generational change at WEFRA LIFE, Adrian Haack joins WEFRA.
The WEFRA LIFE Group expands
dk Life Science Communications becomes part of the WEFRA Group
The fourth generation is now on board
Niklas Kurz becomes COO of WEFRA LIFE
WEFRA LIFE - The driving force in the healthcare market
WEFRA is now WEFRA LIFE. The renaming is a consequence of the realignment of the agency initiated at the beginning of the year. The innovative heart of the visionary services, product ideas and platforms is the WEFRA LIFE INNOVATION HUB.
Working in the forest
The new building is inaugurated Partners Ariane Haack-Kurz and Matthias Haack invite you on a 360° VR tour of the new agency.
WEFRA is expanding.
Launch of the new WEFRA Media business unit: International Reprints. The first WEFRA oncology reach study for precise media planning. Thanks to the precise differentiation within the oncology target groups, WEFRA is the only German agency able to reduce wastage and create valid media plans.
Foundation of PTA Channel
The learning platform for PTA, is created - for sales-oriented product and brand training with an edutainment character.
And again WEFRA reinvents itself
WEFRA Media builds up and expands its B2C and digital media business. HEAL [Germany] is founded. reprintsinternational.com is founded as the first worldwide ordering platform for reprints. WEFRA Mediaplus is founded as a joint venture between WEFRA and the Serviceplan Group .
Foundation of WEFRA Digital
WEFRA celebrates its 75th anniversary
WEFRA reinvents itself
The subsidiaries are created: WEFRA PR, WEFRA Classic, WEFRA Media, WEFRA Consult, WEFRA Publishing
Ariane Haack-Kurz and Matthias Haack become Managing Partners.
The Haack family enters the 3rd generation and founds the MKK publishing house
Matthias Haack joins WEFRA. Ingrid and Ariane Haack take over the management of MKK Verlag - Medizin, Kunst & Kongresse.
Construction of the WEFRA building and co-founding of LA-MED
Dieter Haack becomes a founding member of the LA-MED working group. Rudolf and Dieter Haack build the first WEFRA House in the south of Frankfurt, surrounded by greenery and yet in the immediate vicinity of Frankfurt Airport.
Family management in 2nd generation
Dieter Haack joins WEFRA.
Haack family takes over
Rudolf Haack joins WEFRA.
Foundation of WEFRA
Gunther Toepfer founds the Frankfurt advertising agency (WEFRA) at Kaiserstraße 5 in Frankfurt am Main.
Our values
Knowledge
We transform knowledge into optimal solutions.
Collaboration
Positive exchange and appreciation are a must for a successful team.
Growth
We actively look for potential and are drivers of healthy growth.
Responsibility
We are responsible for our success and the success of our clients. We respect people and the environment.
Creativity
We are open to ideas and question things constructively. We veer off the conventional paths and find new perspectives.
Personality
We espouse diversity and support our employees’ personalities. Having diversity in our teams and skill sets results in the best client relationships possible.
Our sustainable approach
Not only the health of our fellow humans, but also the health and future of our planet are important matters for us. We strive for sustainability and practise it every day.
- SBTi-validated carbon reduction targets for 2030
- Bronze EcoVadis award
- CSR and sustainability commitment