Successful global product launch with new German website
For the optimised metoject®/metex® PEN from medac, an auto-injector for self-injection, we implemented the German website and, on top of that, provided global support for the comprehensive market launch.
Task:
How can an optimised rheumatology product be launched nationally and internationally in 60 countries – from the strategy and concept creation to the creation of content and the brand design as well as the seamless implementation?
Idea:
It is essential for the success of a launch that different regional and national requirements are taken into account, so this spawned the idea of a flexible, modular campaign utilising scalable assets and, in doing so, setting new standards in rheumatology.
Solution:
In close collaboration with the medac marketing team, we developed an innovative campaign which included a specialist portal with modern 3D design and scrollytelling. The factors ensuring the campaign’s success included flexible modules for brand guidelines, scalable design assets, video content, 3D productions and a newly designed website for over 60 countries.
