WEFRA LIFE

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#bademantelchallenge - Awareness for Alzheimer's disease

DZNE-STIFTUNG

For World Alzheimer’s Day 2023, the German dementia support association Deutsche Demenzhilfe launched a #bademantelchallenge (meaning #BathrobeChallenge in English). With photos taken in bathrobes at unconventional locations, people – young ones in particular – expressed solidarity with those affected by Alzheimer’s and drew attention to scientific research.

Coeliac patient journey and disease awareness

Dr. Schär

Coeliac disease is an autoimmune disorder that takes shape in a very individual way and can emerge at any age. Discovering it requires a doctor’s diagnosis. That is why we worked together with Dr. Schär, a dietary product manufacturer, to develop a disease awareness campaign that helps more people to get a diagnosis and, in doing so, reduce unidentified cases.

Successful global product launch with new German website

MEDAC

For the optimised metoject®/metex® PEN from medac, an auto-injector for self-injection, we implemented the German website and, on top of that, provided global support for the comprehensive market launch.